From 11th March 2011 to 11th April 2011, the « Sidaction » collected donations. 5 613 932 € was collected during this month. Donation could be done by phone, sms, letters and internet on the official website. 

All net funds collected during the 2011 Sidaction allows the association to continue its commitment to redistributing them equally: 50% for research and care, 50% for prevention programs and assistance to patients in France and in 29 developing countries. According to the Institute for Public Health, the two populations most affected by HIV are still men who have sex with men and people of sub-Saharan Africa.

There were lot of advertisings on TV during this month and everyone can tell that. This year, organizers of “Sidaction” thanks a lot the medias which have been a real support for the campaign. There was never before a mediatization like that.

iIt is a medical fact that nobody can forget that nobody can ignore !!

Be GENEROUS

Lancôme -

This week, with a little bit of late, we will see a very famous advertising!

An advertising of perfume, Magnifique of Lancôme! 

We can see the famous actress Anne Hathaway (The Key Actress of the movie " The Devil wears Prada"), she is going out of a film set of cinema. She has with her, this new "Magnifique" perfume, she feels beautiful, she trusts her. Men are not insensible to it !    

" You are Unique, You are Magnificent  -  LANCÔME "

This advertising shows us that every women that will wear this perfume are going to become more Magnifique (magnificent) than they are already.

All  women are going to become a star, to have the same feeling as Anne.

In every advertisements that have a relationship with Luxury, we find the best stars there.

The stars like Luxury! They swears only by its !

Men and women wish to become stars, and take in model their idols. Star's system works and make sell a lot ! 

Mad Mad House - Reality TV

"Mad Mad House"was created and broadcasted in 2004 in the United States. This reality show remains the system of ten young people trapped in a house and filmed all day. Except here, the house looks like a haunted mansion and its occupants are as witch, vampire, voodoo priestess, naturist and "modern primitive ". Producers selected ten candidates perfectly stereotyped. Each candidate with the hope to win the 100,000 dollars. This reality show seems silly. Reality TV is present over the world and producers are spending thousands of dollars or euros to make it. However, some reality TV can be dangerous or even a real fiasco. Many commercials are shown before the launch of reality TV but their popularity is declining. For example, TF1 decided to deprogram the show "Carré Viip"after the poor performance of hearings conducted by reality TV. It during only a month. The reality shows can also be dangerous in an american reality TV, a young girl received a watermelon in the head. Moreover, by being useless and without life lesson, these reality TV that cost lots of money put aside major humanitarian problems such as the recent tsunami in Japan. The money spent on these reality shows have been more useful to help many families in distress there. Reality shows attract lot of people, and particularly teenagers who aren't interested in serious and important facts.

Who has never watched a reality TV?
 

Beetle - Das Auto ...

Today, we shall bend over an advert of the famous brand Volkswagen. The German brand has choosen as place of shooting, the Nature. A sunbeam crosses the quiet forest, a beetle (an insect) enters the race. With two bandages white on the back, as racing cars. It doubles the other insects, by the right, by the left... Slow motions show us that it is the best one , and that it is probably going to win the race easily. The curve of the insect corresponds perfectly with the one of the VW's car. 

The comparison of the insect in the forest and the car in town is very utopian. Indeed, the insect does not pollute, it is very environment-friendly. That lets us imagine that the car of Volkswagen has also the  same characteristics. We know very well that the car of Volkswagen, even if it pollutes little, it is not environment-friendly !

DAS AUTO

Learn English

This advertisement reflects the importance of languages in our society today. Indeed, this family reflects any traditional family, the ideal family, even if the morals tend to change. Parents are dancing on a song rhythm. Children imitate them without any family member does not understand the meaning of it. If it was the case the parents would surely not be so playful. English is one of the most widely spoken languages in the world and regarded by a lot as the current "international language". It is the second language most learned and studied around the world and the most used language on the Internet. English is everywhere. Today many songs are in English. Most people like these songs without knowing the meaning and this publicity shows the importance of studying this language and advertises for a training center.

Mc Donalds

This weekend, we decided to celebrate a McDonalds advertisement. 

The first McDonald's was created May 15, 1940. From 1 January 2011, the McDonald's chain now has more than 32 737 restaurants worldwide. This brand has become just like CocaCola Company, a symbol of Globalization.

The scene takes place in one of the fast food restaurant of the chain. Probably in an Asian Country,  because of the skin type of the couple, may us suggest that. A pretty young woman arrives with her ​​tray, and settled on the same table of a young man. She asks him :

- "Single ?"

- (Confused) .. Yes, I am..

- (Laughing) You should have the double !

The advert makes people smiled, because the young man do not understand on the right way, what the young lady was talking about. But because they are in one McDonald's they smile and eat like if it was not a problem. And we may even suppose that the Lady appreciated this young man. Well look the way she blinks her eyes ... 

In Mcdonald's, we do not have to be shy, we are ourselves ..

That's is the french slogan of the Chain "Come as you are"

"I'm Lovin' It"

Alcohol

This advert was created and broadcated in Sydney, in Australia. This short video takes place in a party, certainly a students party, which seems funny. We can look some guys who push a girl and a wife to drink alcohol  in saying that everybody are doing that during the party. People drink a lot of shots. Little time after, a couple of students are in a bedroom, the boy goes out and lets the girl alone, unconscious and naked in the bed, because he feels sick via the alcohol. Three guys enter in the room and and close the door behind them. We could just think to the next events... The girl's unconsciousness to drink without limit would have certainly consequences with these malicious guys. This advert hasn't a lucrative goal. It's a campaign destiny to young people who must be aware of uncontrolled alcohol risks. is an awareness campaign on risks of alcohol. It's an awarness campaign on risks of alcohol.

Nowadays, many young people drink alcohol in parties because the others pressure them to drink alcohol and always more.

There are more and more anti-drinking averts but the campaigns are more or less efficient. In fact, according studies, people don't drink less alcohol but there are less people which drive when they are alcoholic. However, there are still a lot of alcohol-related rape: "BE AWARE"