From 11th March 2011 to 11th April 2011, the « Sidaction » collected donations. 5 613 932 € was collected during this month. Donation could be done by phone, sms, letters and internet on the official website. 

All net funds collected during the 2011 Sidaction allows the association to continue its commitment to redistributing them equally: 50% for research and care, 50% for prevention programs and assistance to patients in France and in 29 developing countries. According to the Institute for Public Health, the two populations most affected by HIV are still men who have sex with men and people of sub-Saharan Africa.

There were lot of advertisings on TV during this month and everyone can tell that. This year, organizers of “Sidaction” thanks a lot the medias which have been a real support for the campaign. There was never before a mediatization like that.

iIt is a medical fact that nobody can forget that nobody can ignore !!

Be GENEROUS

Lancôme -

This week, with a little bit of late, we will see a very famous advertising!

An advertising of perfume, Magnifique of Lancôme! 

We can see the famous actress Anne Hathaway (The Key Actress of the movie " The Devil wears Prada"), she is going out of a film set of cinema. She has with her, this new "Magnifique" perfume, she feels beautiful, she trusts her. Men are not insensible to it !    

" You are Unique, You are Magnificent  -  LANCÔME "

This advertising shows us that every women that will wear this perfume are going to become more Magnifique (magnificent) than they are already.

All  women are going to become a star, to have the same feeling as Anne.

In every advertisements that have a relationship with Luxury, we find the best stars there.

The stars like Luxury! They swears only by its !

Men and women wish to become stars, and take in model their idols. Star's system works and make sell a lot !